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About

About

Rebrand concept to update and simplify New York's transport network.
Published:
Fictitious rebrand of New York's Metropolitan Transportation Authority. 
After exploring entirely new concepts and directions it was decided a far simpler approach was more appropriate. Rather than moving into an unrecognisable state, it was important to keep familiarity with the brand and simply update its look.
 
Simplified to the Metropolitan Transport Agency, the colours are intended to be a calming influence within the busy and often hectic city environment. Project includes stationary and items for the MTA HQ offices as well as staff uniforms and a facelift for the MetroCard. 
 
The idea behind the new MetroCard is to take it from a disposable paper ticket to a plastic card - much like the London Oyster card. This would provide a more durable and permanent solution to travel around New York's transport system - encorporating all areas of MTA, including bus, rail and ferry, as well as bridges and tunnels for drivers - also allowing users to top up credit online and on the go.
The brand stretches across a number of outputs, including MetroCard and mobile app.
Yearly planner / notebook for staff in office
Office mugs
Office stationary for MTA HQ
MetroCard colourways
MetroCard perched in swipe machine
Small mail outs to deliver new MetroCards
MetroCard is attached inside
All 3 colourways, back of card shown above
3 colourways