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About

About

We worked in team of six to rebrand the Michigan State University Novi Program. As the Media Planner, I did the web strategy and social media mar… Read More
We worked in team of six to rebrand the Michigan State University Novi Program. As the Media Planner, I did the web strategy and social media marketing plan and I also designed the website which is aimed to be customer oriented and easy to use. Read Less
Published:
In a team of 6, we created a full-scale advertising campaign for the Advertising and Public Relations Masters program offered in Novi, MI through Michigan State University. For the past 11 years, the program has existed by word of mouth only.
 
Our solution:
We positioned the brand as a step along your career path aiming to expedite your success in the long run. No matter which stage you're on, you can Journey On with us.
 
My role: web designer and social media planner
I designed a new website for the program using the brand guideline we designed together. And did in-depth marketing research on how to promote the program through social media.  
Media plan's book
Web present: banner ads on leading news website in detroit area
Poster series-out of home
Poster series-out of home
Guerrilla marketing: Detroit airport
Guerrilla marketing: Detroit people mover
Guerrilla marketing: Detroit airport
Program website