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In the days before the event, cardboard's detonators as dispenser for the flyers were distributed in the Florentine clubs. They've been photograp… Read More
In the days before the event, cardboard's detonators as dispenser for the flyers were distributed in the Florentine clubs. They've been photographed in the most important places of the city so they began the protagonists of the web's campaign Loaded on the roof of a jeep and transported around Florence, a dynamite 3 meters tall was the undisputed star of the promotion. Read Less
Published:
MS. DYNAMITE

an explosive Guerrilla action by NO DUMP.
Campagna di promozione non convenzionale per l'evento Ms Dynamite all'interno di Fabbrica Europa 2012.

Nei giorni precedenti l'evento sono stati distribuiti nei locali fiorentini dei detonatori in cartone come dispenser per i flyer. Fotografati nei luoghi più significativi della città, sono stati i protagonisti della campagna pubblicitaria sul web.

Caricata sul tetto di una jeep e trasportata in giro per Firenze, una dinamite di 3 metri di altezza è stata la protagonista indiscussa della promozione.

CLIENTI:
Fabbrica Europa 2012
Switch Creative
Multiverso




Unconventional promotional campaign for Ms Dynamite during Fabbrica Europa 2012.

In the days before, cardboard's detonators as dispenser for the flyers were distributed in the Florentine clubs. They've been photographed in the most important places of the city so they began the protagonists of the web's campaign.

Loaded on the roof of a jeep and transported around Florence, a dynamite 3 meters tall was the undisputed star of the promotion.

CLIENTS:
Fabbrica Europa 2012
Switch Creative
Multiverso
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