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About

About

Rebranding project for a Corporate ID class of Mrs Baird's Bread and Bakeries. Established in 1908, Mrs Baird's is a Texas tradition.
Published:
Mrs Baird's Bread is a long standing Texas tradition with an established date of 1908. The goal was to update the Baird identity with simple, handcrafted elegance so as recapture nostalgia of a beloved brand. The concepts of "clean", "natural" and "healthy" not only reflect the quality of the food but now the visual identity of the Mrs Baird's brand.
MRS BAIRD'S BRANDING
Mrs Baird's Bread was redesigned using a natural design aesthetic. Everything from letterforms, color pallets, and typography are made to reflect a personal touch.
BAIRD FAMILY ICONS
The icon sets were created to pay homage to the history of Mrs Baird and her original bakery. All icons are hand rendered.
NEIGHBORHOOD BAKERIES
Mrs Baird's new neighborhood bakeries aim to put the freshest bread into the hands of our customers. Stop in to see all our other delicious treats.
MRSBAIRDS.COM
The new mrsbairds.com is streamlined and offers directions to neighborhood Mrs Baird's Bakeries, offers weekly promotions, and gives information on additional products.
PATTERN PAPER
Pattern paper available at all neighborhood Mrs Baird's Bakeries.
"WINGS OF WHEAT" PATTERN
"BUCKWHEAT" PATTERN
"KITCHEN CONFECTIONISTA" PATTERN
CANVAS BAG
All bags are constructed with durable burlap and soy-based inks. Stylish and environmentally friendly with multiple uses.
PAPER BAGS
Patrons have the option to walk away with one of our many attractive environmentally friendly paper bags. All bags are manufactured in Texas providing jobs to the local community.
BFA Degree Project
GD331 Publication Design
Art Institute of Austin

Professor
Chase Quarterman