A series of design collateral items were done for MPH Bookstore. The nature of the business is book retailing. The logo’s concept is The four arrow ( book )form a star which mean MPH provide you a lot of different range of books and give you a charming life. Beside this, the blue color symbolizes MPH is a bookstore which you can trust; intelligence and orange represent enthusiasm, happiness. The tone and feel of the corporate identity is down to earth, An event, brochure and a series of corporate identity items was drawn up for the company.