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The goal of MORI is to increase bicycle ridership in an urban environment for a sustainable future. In America, women comprise only 25% of bicycl… Read More
The goal of MORI is to increase bicycle ridership in an urban environment for a sustainable future. In America, women comprise only 25% of bicycle riders. The main factor that leads to this gender gap is that the industry focuses on existing cyclists, ignoring the needs of the non-riders, mostly women. In this case, female users could become an expanding market for the bicycle industry in the future. Read Less
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