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Campaign and Branding of our Mökki for Forest Avenue. Once upon a time, there was a distant land with trees. Lots of trees. High and mighty trees… Read More
Campaign and Branding of our Mökki for Forest Avenue. Once upon a time, there was a distant land with trees. Lots of trees. High and mighty trees. Thin and thick trees. But one day, there were almost no trees left. And people had to think of something to replace the trees. The clever little people from Forest Avenue actually invented replacements that looked very much like branches but were not. So strange. To convince all the other people about their sensational invention, they asked the designer Gerd Couckhuyt to design something nice with these near branches. Something strong, but surprising. Something new but old nonetheless. In short, something fabulous, just like this fine little fairytale. And so it came to be… Mökki. If you ever come across Mökki, just take a seat, caress it, feel it, have a look around and think of all those beautiful trees in a large forest very far from here. Read Less
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Once upon a time, there was a distant land with trees. Lots of trees. High and mighty trees. Thin and thick trees. But one day, there were almost no trees left. And people had to think of something to replace the trees. The clever little people from Forest Avenue actually invented replacements that looked very much like branches but were not. So strange. To convince all the other people about their sensational invention, they asked the designer Gerd Couckhuyt to design something nice with these near branches. Something strong, but surprising. Something new but old nonetheless. In short, something fabulous, just like this fine little fairytale.
 
And so it came to be… Mökki. If you ever come across Mökki, just take a seat, caress it, feel it, have a look around and think of all those beautiful trees in a large forest very far from here.
 
 
 
Creative Directors: Gerd Couckhuyt, Pejman Foroudi, Peter Verplancke/ BHOOM
Designer: Gerd Couckhuyt/ BHOOM
Photography: Peter Verplancke
Model 5: Elke/ Dominique Models
Model 4: Virginie Bleyaert/ Dominique Models
Graphic Design: Pejman Foroudi/ BHOOM