MODHO — Branding

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  • Modho
    Modular Houses
  • Modho is an architecture house project created by Paulo Martins, based on modularity systems, adapting its context to the needs of a contemporary society.
    The approach of the project's identity was based on its stamp – the construction system – for its versatility and richness as an architect concept. With the idea of the "object" being formed by "parts", the "M" was divided in 4 pieces which can be placed in any position of the grid, much like the Lego blocks, creating a system of different logos and making each of them unique for each house.