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Identity for Museum of Contemporary Art in Krakow
Museum of Contemporary Art Krakow MOCAK
The logo for the Museum of Contemporary Art in Krakow is a metaphor of institutional edifice, referring to the architecture of the Museum’s building. Spare in form, the austere identification is supposed to emphasize the gravity of the place where the Museum has been established (grounds of the former Schindler’s factory).
In a series of posters and pamphlets for the Museum of Contemporary Art in Krakow, each successive exhibition is reflected in a graphic interpretation of the artist’s expression, translated into the language of graphics.
For example, Zbigniew Libera is represented by underlinings and slashes referring to the installation Christus ist mein leben.
With Mirosław Bałka, I cut out the middle elements of the letters, which in the artist’s work is a result of the material’s technology. Auschwitz—Wieliczka is a large concrete construction.