by Claudio Chiangone with Simone Spedicato
Corporate image - Politecnico di Torino
MMCD is a brand new master of Marketing, Communication and Design at Politecnico di Torino. The concept of the course is to create an interconnection between the three different subject for new marketing strategies, more consistent with the current needs of the market.
The creation of the mark reflects that concept, linking the three words as in a closed circuit where each one has the same importance. The identity is developed by the external features of the logo in a repeating visual pattern which recalls the concept of bond.
The three basic colors cyan, magenta and yellow are superimposed to give birth to new combinations. They represent the three different materials that, when combined together, generate new approaches to the field of marketing. The idea for the website was to create a design generative: where each page has a different background, characterized by horizontal stripes.