MINUKY - a refreshing new shower gel series
The showergel series “Minuky” consist of four individual products each with unique andenergizing fragrances. Through a minimalisticformal language and a clear but still distinctive Label design “Minuky”persuades through its fresh character. By the use of the integrated suction cup“Minuky” gets the ability to be attachable directly at tile walls as well asglass surfaces at individual heights just like a soap dispenser. This uniquefeature results in an explicit optimization of the product applicationscenario.
The targetgroup addressed by “Minuky” is situated in the hedonistic Sinus milieu.Freedom, spontaneity, and a clear differentiation to the conservative Milieuare the central values of this young and geographical uncommitted Target group.
Flat sharesor small apartments lead to a very creative ways of dealing with the confirmedlack of space. These needs are picked up by “Minuky” and are translated into aconnection between the product experience itself and the Brand values.
At theP.O.S. “Minuky” attracts attention through a vibrating but precise design.Supports by bright coloring it provides orientation for the customer and stimulatesits readiness to purchase. The colors of “Minuky” are balanced on theirfragrances “revitalizing fresh ice“, „delightful lemon“, „terrific grape“ and „peach energizer“. The convex drop shape ofthis series invites to apply the shower gel and generates an intuitiveunderstanding of how to use the product, during later use.
Tailored tothe needs of the target group, “Minuky” combines distinctive design with aninnovative functionality.