Add to Collection


Car decoration made for Mini Cooper.
MINI has since 1959 paved it’s own path and is identified with creativity. Passion and love has always been related to MINI, where design is a central element. With the branding strategy 'more than a car' we were asked to make a decor that shows Norway through MINI Coopers eyes.
Norway has a long coastline where fish has been the major export commodity through centuries. Human beings have extracted benefits of this primary good both economically and as a food resource throughout years. We wanted to show how a design-oriented car could use the resources of our coastline, twisted in Mini’s own charm and poise.