MINI has since 1959 paved it’s own path and is identified with creativity. Passion and love has always been related to MINI, where design is a central element. With the branding strategy 'more than a car' we were asked to make a decor that shows Norway through MINI Coopers eyes.
Norway has a long coastline where fish has been the major export commodity through centuries. Human beings have extracted benefits of this primary good both economically and as a food resource throughout years. We wanted to show how a design-oriented car could use the resources of our coastline, twisted in Mini’s own charm and poise.