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To celebrate 10 years of the new MINI, we asked MINI enthusiasts to go with us on a special space mission. We asked them to tell us how many mile… Read More
To celebrate 10 years of the new MINI, we asked MINI enthusiasts to go with us on a special space mission. We asked them to tell us how many miles they had travelled in their beloved car. We then ‘launched’ their MINI into space, and parked it at the exact MINI mileage point between Earth and the Moon. The response was overwhelming, with over 4000 unique Lunatics, and over 100 million MINI miles generated, winning Site of The Day and People’s Choice Site on FWA. Read Less
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MINI Lunatics  |  MINI + M&C Saatchi
 
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