Add to Collection
About

About

A specially equipped MINI that links driving behaviour to the way you drink your coffee. Find out more here: howdoyoudriveyourcoffee.nl/
Published:
A unique testdrive to reach the working people of the Netherlands, via their beloved coffee.
Special computerchips in the MINI's analyzes the driving style of the driver and automatically links it to a matching coffee profile.

A mellow driver will get, for example, a mild americano...
...While an average driver is given a Lungo.
The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn't crash the car

After the test drive was completed, the computer chips had analyzed their driving style,
and a perfect coffee match was established and handed out, for them to enjoy.


Published: 2012
Credits:
Executive Creative Director: Bas Korsten
Creatives: Jeena van der Heul, Ben Goedegebuur
Art Directors: Jeena van der Heul, Maarten Vrouwes
Copywriters: Jeena van der Heul, Friso Ludenhoff
Designers: Richard Beerens, Fâris van de Lisdonk
Concept Producer: Esther Berger
Development: Trilab