NORWAY SEEN THROUGH MINI COOPERS EYES
MINI has since 1959 made its own paths and is identified with creativity. Passion and love has always been related to MINI, where design is a sentral element. The branding strategy is more than a car - perceived like a best friend or a family member with a thrustworthy personality. Like a friend the MINI typically can be combined with the premium brand value as energetic, irreversible and inventive.
The task given is Norway seen through MINI Coopers eyes.
Norway has a long coatsline where fish has been the major export comodity for our nation in centuries. Human beings have extracted benefits of this primary good both economically as well as a food resource through years. With MINIs design oriented glance, other properties in the sea will appear.