MINI Cooper

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    MINI has since 1959 made its own paths and is identified with creativity. Passion and love has always been related to MINI, where design is a sentral element. The branding strategy is more than a car - perceived like a best friend or a family member with a thrustworthy personality. Like a friend the MINI typically can be combined with the premium brand value as energetic, irreversible and inventive.

    The task given is Norway seen through MINI Coopers eyes.

    Norway has a long coatsline where fish has been the major export comodity for our nation in centuries. Human beings have extracted benefits of this primary good both economically as well as a food resource through years. With MINIs design oriented glance, other properties in the sea will appear.

  • Photographing the meckerell with Rune Kongsro