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About

The issue of co-sleeping deaths in Milwaukee is undeniable and has garnered national concern. The work created was designed to command attention,… Read More
The issue of co-sleeping deaths in Milwaukee is undeniable and has garnered national concern. The work created was designed to command attention, get people talking and ultimately, save the lives of infants. Read Less
Published:
SERVE Marketing | Milwaukee Health Department
Safe Sleep Campaign
The issue of co-sleeping deaths in Milwaukee is undeniable and has garnered national concern. The work created was designed to command attention, get people talking and ultimately, save the lives of infants. This campaign is a tease and reveal and is currently running.

The babies used in the photography are from Milwaukee.

Creative Direction: Gary Mueller
Art Direction: Kelsey Barnowsky
Copywriting: Stephanie Goldner
Photography: Brian Malloy
Retouching and Outdoor photography: Anthony Giacomino