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About

For this project I was assigned to choose an existing product and redesign it's packaging. Therefore, I chose to redesign Midori primarily becaus… Read More
For this project I was assigned to choose an existing product and redesign it's packaging. Therefore, I chose to redesign Midori primarily because during that time I was inspired by it's emerald colour and that's why I looked for products with an emerald green colour. The packaging design, however, is inspired by the minimalistic design style of Japan—the country where Midori was founded. The Japanese inspiration is also featured in the origami–like folds on the top of the box. I decided to make a box because I felt like designing the bottle label is not enough for the project. Read Less
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