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Mickey's Poster Series (totaled 4 or more posters).
Published:
MICKEYS MALT LIQUOR POSTERS
Over 3 photography shoots for MICKEYS poster series. We held nationwide focus groups ( Detroit, Phoenix, San Francisco) to get to the essence of what the Mickey's consumer was all about before creating the series.
Preliminary polaroids and what two happy MICKEY's consumers would feel like to be in this poster with friendly yet attainable girls in a comfortable after-hours last stop before home spot.