Superhero Color Explorations
MFA Thesis Exhibition, December 2011
MFA Thesis Exhibition, December 2011
A brand's strength, in part, comes from its use of color. This element of design elicits feelings, generates an innate response, and allows us to form and associate our experiences with it. A color's power to identify not only with the brand, but also with the consumer, makes it one of the strongest and most-defining components in a design system.