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Often-chaotic communication clutters the clarity of our visual world; however, we can draw analogies between the elements of design and those of … Read More
Often-chaotic communication clutters the clarity of our visual world; however, we can draw analogies between the elements of design and those of superheroes in an attempt to create clarity, educate and inspire. These elements, primarily the use of symbol, color and typography, have the power to communicate with an audience far beyond the surface level. Relating these characteristics to those found within beloved superheroes lets us connect the qualities of each and draw similarities between the two. In doing so, we can champion our profession as leaders in organizing chaos and creating change in an informed world. Read Less
Published:
Superhero Color Explorations
MFA Thesis Exhibition, December 2011
A brand's strength, in part, comes from its use of color. This element of design elicits feelings, generates an innate response, and allows us to form and associate our experiences with it. A color's power to identify not only with the brand, but also with the consumer, makes it one of the strongest and most-defining components in a design system.