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Often-chaotic communication clutters the clarity of our visual world; however, we can draw analogies between the elements of design and those of … Read More
Often-chaotic communication clutters the clarity of our visual world; however, we can draw analogies between the elements of design and those of superheroes in an attempt to create clarity, educate and inspire. These elements, primarily the use of symbol, color and typography, have the power to communicate with an audience far beyond the surface level. Relating these characteristics to those found within beloved superheroes lets us connect the qualities of each and draw similarities between the two. In doing so, we can champion our profession as leaders in organizing chaos and creating change in an informed world. Read Less
Published:
Superhero Brand Connections
MFA Thesis Exhibition, December 2011
A logo can be one of a hero's most defining assets. While not an all-inclusive representation of the brand, its symbol—an icon of strength, justice and hope—resonates with the audience. A brand, just like a superhero, lives and breathes. Although represented visually by a single mark, a brand's essence is truly defined and comes to life through a brand's actions.