MCAD Liberal Arts Fall 2012 poster series
Series of 5 screen-printed posters to promote 2 series of discussions held at Minneapolis College of Art & Design by the Liberal Arts department.
The central design premise was to use a rationalist approach to messaging and hierarchy with the idea that a clear, reader-focused information flow would be inherently visual and interesting due to its emphasis on contrast.
The central design premise was to use a rationalist approach to messaging and hierarchy with the idea that a clear, reader-focused information flow would be inherently visual and interesting due to its emphasis on contrast.
An over-arching poster to promote all the events within the two series was created with the idea that it could be used both within and outside of the school.
A series of posters was then released to promote each month’s events within MCAD. Taking a cue from Edward Tufte’s “The Visual Design of the User Interface” (a booklet produced for IBM in the 80s) each print uses a color palette that reflects the lighting and foliage at MCAD for the given period. Hence the blues get duller and darker each month and the greens eventually fade to brown.
Credits: Dimensions—18x24"; Printing: 3-color screenprint
