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A concept re-branding of the MAXXI museum in Rome.
MAXXI (Modern Art of the XXI century) is a modern art museum, built by Zaha Hadid Architects, located in Rome. Visiting the museum, what fascinated me most was the contrast between the exterior and interior.
A play of opposites - the beholder interacts with a clean minimalistic fascade, then walks into an interior maze of alien shaped corridors and staircases. Hence the aim of this project: to create an identity that reflects the essence of this beautiful building.
Building photo credits: Zaha Hadid Architects