Morning After World Records. Identity
MAWR is an independent Reggae label. There new identity embodies the raw sense of style they hold close to their production. The label itself is split into three sections mixing, recording, and production so three stamps were created to highlight each section of the label along with an associated colour.
MAWR logo creates the recognised brand, the essence of the crew. 4 founders four letters merged. United, strong and bold. For this project a loose brand guideline was created highlighting how the brand should be implemented across different channels, stationary and in-house branding. The idea was to keep the three colours and logos separate at all times but when the master logo was used, the three colours should also be used as well.