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"My rep agency Svperbe involved me in a cool project for the Sole 24 Ore (the leading financial and economical newspaper in Italy) called Encyclo… Read More
"My rep agency Svperbe involved me in a cool project for the Sole 24 Ore (the leading financial and economical newspaper in Italy) called Encyclopedia where every day a different artist is asked to illustrate the main letter of an article about an economy-related topic. My letter was the P (Polizza vIta that stands for Life Insurance) and I illustrated a simple and funny life cycle of a man. A guy start paying his life insurance and after 50 years (once he is in his 80's) he gets a lot of money back, but there isn't much time to enjoy them because the next square is the "Grandpa went to heaven" one. As you can see the printed version is coffin-less because they decided to go with a positive ending :) A big thanks to Luca Pitoni, who overviewed this amazing project. You can see the whole Alphabet series on the website of Adriano Attus, the creative director @ Sole 24 Ore." Read Less
Published:
MAURO GATTI x IL SOLE 24 OREP di Polizze Vita - L'Enciclopedia del risparmio
Mauro Gatti x Il Sole 24 Ore - Il principale quotidiano economico italiano.
Invitato ad interpretare la P di "Polizze Vita" all'interno dello speciale "L'enciclopedia del risparmio":
l'idea è che si firma una assicurazione che ti paga quando passi a miglior vita... Olè!


Grazie al mio caro amico Luca Pitoni, che ha seguito e coordinato il progetto, ed Adriano Attus, direttore creativo de Il Sole 24 Ore, sul cui sito potete vedere tutte le altre lettere delle altre uscite.