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About

About

A campaign site dedicated to introducing a new toy line to parents and kids, that leverages responsive web design
Published:
THE BRIEF

After a few years of neglect, and with a brand new toy line fast approaching, our client knew the website needed a bit of a facelift to not only show its new wares, but recapture the trust of the parents and let kids have some fun.


THE CONCEPT


A responsive website that not only targets the parent, but seeks to engage the kids on mobile and tablet devices


STRATEGY AND USER EXPERIENCE

To satisfy both core and non-core gamers we devised a tiered experience.  On Facebook the mechanics were aimed at the mass, it the tradition of the best Zynga games (ie a roll of the dice).  However on mobile, we wanted to take it further than a role of dice and introduce actual fighting game mechanic, ie the combo.


CREATIVE