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This envelope is a social advertisement that is designed to highlight the problem of the distruction of historical building in Moscow. It is dist… Read More
This envelope is a social advertisement that is designed to highlight the problem of the distruction of historical building in Moscow. It is distributed by the direct contact with people or by putting it into the letterbox. Retro design was chosen to call direct association with the history. Inside the envelope there is a set of photographs and a letter. The letter reveals the story of two sisters that were living in the exact house long time ago. On the bottom of the envelope there is a fly-card telling the reader that the house of two sisters' was destroyed to build the luxury parking. The brochure also gives the information about the MAPS organisation and copywriting calling people to save their history. Read Less
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