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About

About

A new publication targeting the Latin American community in the US.
Published:
MANERO CLUB SOCIAL Y DEPORTBESPOKEN
Logo Design & Web DeWebdesign
Client: UrbanDaddy
Agency: Your Majesty
Role: Designer
Site: Manero

UrbanDaddy came to Your Majesty wanting a new publication targeting the Latin American community in the US. The brief was to create a website with the features of UrbanDaddy but for the Latin American community in the US. Rich, sophisticated, exclusive clubhouse, were some of the keywords for the site.

I worked really close with the art director for this project. He designed the layout for the site, and the front pages, and I designed the static pages. We had a good work flow, and when changes were made, I could easily implement them to the pages I worked on.

For the logo designe we started with giving the client a few directions. They gave us feedback and told us which logo they would want to see more variations of. The logo they picked was one of the logos I had done, so I got to continue the logo design until we had the final logo. As for inspiration I looked at cigar labels, liquor brands, and emblems.