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About

Makhteshim Agan Group is the world’s leading manufacturer and distributor of branded off-patent pesticides and the world's seventh largest compan… Read More
Makhteshim Agan Group is the world’s leading manufacturer and distributor of branded off-patent pesticides and the world's seventh largest company in the global agrochemical sector. Squat New York branded its “Product and Marketing Global Conference”. The challenge was to develop a graphic style that would reflect the goal of the conference which was to create an open communication channel between the headquarters and its global community of manufacturers and distributors. Read Less
Published:
MAI P&M Global Conference 2011
Makhteshim Agan Group is the world’s leading manufacturer and distributor of branded off-patent pesticides and the world's seventh largest company in the global agrochemical sector. 
Squat New York branded its “Product and Marketing Global Conference”. 
 
The challenge was to develop a graphic style that would reflect the goal of the conference which was to create an open communication channel between the headquarters and its global community of manufacturers and distributors. 
 
 
Conference logo design process, based on the hexagon shape and the letters "P" and "M"
Final logo
Color palette mood board
Typeface
Invitation
Conference Badges
Conference schedule presentation
Notebook
At the event
Tray placement
 
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