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Total definition work, including naming, logo- and visual identity work. Applicated on webshop, and some physical formats
The Lynx brand is based on the qualities in the stealthy norwegian mountain cat "Gaupe" (Lynx lynx). This animal is shy, a tactical hunter, and manage to survive the hostile environment in the norwegian climate. The brand is made with a stylized cat, and a doctored typography, along with a simple but effective color palette.
Webdesign for online shop