Lynx Get in There

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    For BBH + Unilever · No longer online.
  • BBH invited Preloaded to assist in executing their new creative vision for Lynx. Their 'Get in There' campaign aimed to inspire, encourage and equip guys to go out and charm girls beyond the virtual world, by providing digital content that guys can use to play the seduction game in real life. The campaign went on to win a Cannes Media Lions Silver and Campaign Big Awards Silver.