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Design for a Czech traditional hair spray producer. We wanted to help the brand's perception and build it's new position as very gentle, natural … Read More
Design for a Czech traditional hair spray producer. We wanted to help the brand's perception and build it's new position as very gentle, natural ingredients-based spray, very gentle to hair. Read Less
Published:
Lybar
Hair spray
Redesign of Czech traditional hair spray. Brand is not well perceived by consumers. Design was supposed to build new image, image of gentle, on natural sources based product, which helps your hair instead of damaging it. 
It was also essential to build a clear product structure based on product strength.