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About

About

Luxus is a digital marketing agency with a difference. They are global, independent and innovative. They work on three continents. Luxus' identi… Read More
Luxus is a digital marketing agency with a difference. They are global, independent and innovative. They work on three continents. Luxus' identity had remained more or less the same since they were found in 2001 so we were assigned to bring their visual identity up-to-date. A full makeover was needed to better interpret the Luxus' values and philosophy. Luxus' design drivers are modern
, multicultural
, playful
, colourful, energetic, human
 and fresh. The new logo was designed to be able to stand out on its own. A bolder and more compact solution adds personality and improves visibility. To create more playfulness and personal vibe, a Luxus pattern was created. It was designed to be used as a visual spice only on limited applications. To support all this a solid and consistent system for typography was created for all media channels. Read Less
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