Lure is a feminine perfume brand and the meaning of ‘Lure’ is to attract, to attract people by its fragrance. The assignment was given under Advertising. My concept is “BE IN AURA”. Every one uses perfume for some special reasons, for special occasion. However some people use perfume for self comfort, to feel pleasant. Besides, some people use it to create good impression on others. Fragrance enhances our personality. Every girl tries to grasp male attention and every man tries to grasp female attention. As well as every one has their own world and every one wants to be in their own trance. This perfume brings you into the trance and compels you to forget the whole world. It takes you beyond the world. You just feel like you are always in the trance i.e.aura.