Our client was an old fashioned pizza retail shop. The owners were searching for something to keep the initial name that was concerning the moon. Due to the Italian tradition of romance - the Moon- and the fundamental role of tomato sauce on the pizza recipe, we’ve decided to make moon and tomato meet and date together. It was love at first sight! Furthermore, the “home made” feeling that pizza suggest on clients was fundamental. That’s how Luna e pomodoro (Moon and tomato) logo has born with our client and our own big satisfaction. We’ve delivered a wooden made menu that is cheap and very effective suggesting the idea of something honest, natural and democratic. Exactly the way pizza is in Italy.