| LULA MAGAZINE |
Lula is a UK-based fashion magazine that aims to delight and inspire
its readers with whimsical imagery and cheeky editorial content.
The magazine’s editors wanted its new website to express its fairy-tale
ethos in a beautiful way. Using the idea of a “Lula Scrapbook,”
we created intricate cut-out shapes that reveal hidden layers beneath,
inviting users to lose themselves in Lula’s dream-like imagery and videos.