Add to Collection
About

About

Lula is a UK-based fashion magazine that aims to delight and inspire its readers with dreamy imagery and cheeky editorial content. Lula asked RoA… Read More
Lula is a UK-based fashion magazine that aims to delight and inspire its readers with dreamy imagery and cheeky editorial content. Lula asked RoAndCo to translate their fairy-tale ethos into a website in a beautiful and whimsical way. Using the idea of the "Lula Scrapbook" as a starting point, we created intricate cut-out shapes to reveal "secret" layers beneath, inviting users to get lost in Lula's dream-like imagery and videos. Read Less
Published:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
|      LULA MAGAZINE      |
 
 
Web Redesign
 
 
Lula is a UK-based fashion magazine that aims to delight and inspire
its readers with whimsical imagery and cheeky editorial content.
The magazine’s editors wanted its new website to express its fairy-tale
ethos in a beautiful way. Using the idea of a “Lula Scrapbook,”
we created intricate cut-out shapes that reveal hidden layers beneath,
inviting users to lose themselves in Lula’s dream-like imagery and videos.