• Lui Hon
    Melbourne based Fashion Designer
  • Critically acclaimed fashion designer Lui Hon approached Latitude to develop a new and sophisticated direction for his 2011 Autumn/Winter Campaign. The project developed to encompass all aspects of the brand, from the identity to the collateral production, resulting in the correct representation of the Lui Hon vision. Latitude has worked closely with Lui Hon & photographer Peter Ryle on all the following seasons, and successfully translated the thoughtful qualities synonymous with the brand into a digital experience and online shop.