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Friends & Family postcard program for Lucky Brand, Summer 2013
Lucky Brand Jeans
Premium Denim and Fashion Brand, Los Angeles CA
For the Summer 2013 Friends & Family offer for Lucky Brand, I designed an over sized 6 x 9 postcard with a grid of select imagery from the first drop of the Summer 1 catalog, featuring our returning supermodels Missy Rayder and David Gandy. Card was mailed to 500,000 Lucky Brand customers, and distributed through their 200 retail stores.