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About

About

Art Direction and Graphic Design for the Summer 2012 marketing campaign for a denim based fashion brand based in Los Angeles, CA
Published:
Summer 2012 Catalogs
Lucky Brand Jeans
Premium Denim and Fashion Brand, Los Angeles CA
Summer 2012 was shot on the beach in beautiful Malibu, California by fashion photographer Guy Aroch and featured supermodels David Gandy and Shannon Click. The campaign was featured in the windows and in-store graphics of Lucky Brand's 200 stores across the U.S., and graced the the pages of the saddle-bound, 32 page catalog mailed to 400,000 of Lucky's best customers. 
May 2012 Catalog
June 2012 Catalog