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About

Art Direction and Graphic Design for the Spring 2013 advertising campaign for a denim based fashion brand based in Los Angeles, CA
Published:
Lucky Brand Jeans
Premium Denim and Fashion Brand, Los Angeles CA
The advertising campaign for Spring 2013 took Lucky to the mountainous desert of New Mexico. Working with fashion photographer Alasdair McLellan for the second time, and featuring supermodels David Gandy and Isabeli Fontana, the campaign was shot at Georgia O'Keefe's Ghost Ranch in Santa Fe.

Dubbed "The Lucky Legends", the two-issue seasonal advertising campaign ran in Vanity Fair, Elle, Vogue, Glamour, GQ, Details, Harper's Bazaar, People Style Watch and InStyle Magazines, and was featured in the windows and in-store graphics of Lucky Brand's 200 stores across the U.S.
Vanity Fair, March 2013, double-page spread
Elle, March 2013, double-page spread
Elle, April 2013, double-page spread
Harper's Bazaar, March 2013, single-page ad
People Style Watch, March and April 2013, single-page ads
GQ, March and April 2013, single-page ads
Glamour, Vanity Fair, April 2013, single-page ads
Marie Claire, March and April 2013, single-page ads
Details, In Style, March 2013, single-page ads