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Large format newsprint piece and postcard for Lucky Brand's Holiday gifting campaign.
Lucky Brand Jeans
Premium Denim and Fashion Brand, Los Angeles CA
Lucky Brand shot a second campaign in Holiday 2013 with supermodels Sean O'pry and Emily Didonato. This time mixing brightly colored Sprouse-inspired hand-drawn type with playful imagery and copy. Once again Lucky produced a large format newsprint bag stuffer available in Lucky stores, and a folding 5x7 postcard mailed to Lucky Brand's mailing list.