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Large format newsprint piece and postcard for Lucky Brand's Holiday 2013 denim campaign.
Large format newsprint piece
Lucky Brand Jeans
Premium Denim and Fashion Brand, Los Angeles CA
Riffing off the denim icons of decades past, Lucky Brand shot a denim-centric campaign with supermodels Sean O'pry and Emily Didonato. The campaign was featured in Lucky's 200 retail stores across the U.S. and Canada, as well as in these two print pieces; a large format newsprint bag stuffer available in Lucky stores, and a folding 5x7 postcard mailed to Lucky Brand's mailing list.
5x7 folding postcard