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Catalogs, look books and additional printed material for Lucky Brand's Fall 2012 Season.
Published:
October & November 2012 Catalogs
Lucky Brand Jeans
Premium Denim and Fashion Brand, Los Angeles CA
Shot by fashion photographer Guy Aroch, featuring supermodels David Gandy and Magdalena Frackowiak, the Fall Lucky Brand catalog shoot was set on the Northern Coast of California. The two-issue, 32 page catalog, as well as a denim focused fold-out postcard and a smaller accessories catalog were sent to Lucky customers at various times throughout the season. A large format look book for magazine editors and an internal brand book featured the advertising images shot by Alasdair McClellan.
Large Format Fall 2012 Advertising Look Book
Perfect Bound Brand Book
Fall 2012 Accessories Catalog
Fall 2012  Fold-out Denim Promotional Postcard