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About

Art Direction and Graphic Design for the Fall 2012 advertising campaign for a denim based fashion brand based in Los Angeles, CA
Published:
Lucky Brand Jeans
Premium Denim and Fashion Brand, Los Angeles CA
The advertising campaign of Fall 2012 took Lucky to the California Central Coast. Shot by fashion photographer Alasdair McLellan and featuring supermodels David Gandy and Magdalena Frackowiak, the campaign was shot in the famous Butterfly House in Carmel.

The two-issue seasonal advertising campaign ran in Vanity Fair, Elle, Vogue, Glamour, GQ and InStyle Magazines, was featured in the windows and in-store graphics of Lucky Brand's 200 stores across the U.S., and graced the the pages of the saddle-bound, 32 page catalog mailed to 300,000 of Lucky's best customers. 
GQ, Glamour, In Style, September 2012, single-page ads
Elle, September 2012, double-page spread
Vanity Fair, September 2012, four-page spread
Vogue, September 2012, double-page spread
In Style, October 2012, single-page ad
Vanity Fair, October 2012, double-page spread
GQ, Elle, Glamour, October 2012, single-page ads