This project was just as much of a challenge as it was rewarding (in a good way). The idea behind this video, a first in a series, is to help explain to a broad audience what IC Group
's Loyalty solution
is and how it works. Earlier, we started talking about explaining how it works as an overview but found it would be better to highlight its benefits. We made it more consumer focused
, to show how it benefits a brand's audience just as much as it benefits a brand's investment.