- Big fun for Mcdonald's Miniatures
To sell Mcdonald's tiny replicas of fast food
- To generate excitement for this promotion, McDonald's bought the idea of a highly engaging online game.
The Miniatures Catcher game was prelaunched on McDonald's Facebook fan page. It recorded more than
3000 players a day, with approximately 500,000 to 700,000 miniature fast food item caught daily.
The game attracted 16,000 new Facebook fans in ten days.
Creative team includes Joji Jacobs (ECD), Timothy Chan (SCW), Melvin Lim (Interactive Freelance AD)
and Tribal creative team.