LotR: War in the North Strength in Fellowship Campaign
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This four page ad campaign was announcing new The Lord of the Rings game - War in the North. Client also want to use new images as Key Art to rep… Read More
This four page ad campaign was announcing new The Lord of the Rings game - War in the North. Client also want to use new images as Key Art to represent new product in several various ways: as printed and digital ads, magazine covers and press kit. Strength in Fellowship focuses on main heroes, three unique playable warriors - dwarf, elf and human. Desaturated, sinister, detailed graphic style with heroes closeups reflects M-mature rated game. As a key team member at MoreYellow I was responsible for art direction and illustration. I have combined few techniques but mostly photo retouching and photo-manipulation. Read Less
Published:
Lord of the Rings: War in the North
Strength in Fellowship Print Ad Campaign

More information at valpnow.com
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This four page ad campaign was announcing new The Lord of the Rings game - War in the North. Client also want to use new images as Key Art to represent new product in several various ways: as printed and digital ads, magazine covers and press kit.

Strength in Fellowship focuses on main heroes, three unique playable warriors - dwarf, elf and human. Desaturated, sinister, detailed graphic style with heroes closeups reflects M-mature rated game. As a key team member at MoreYellow I was responsible for art direction and illustration. I have combined few techniques but mostly photo retouching and photo-manipulation.

Creative Director: Jordan Mauriello
Art direction and digital artist: Maciej Hajnrich
Client: Warner Brothers Games
Agency: MoreYellow
Character renders were supplied for design.
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