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Loop is the company that sells quality headphones. The idea for the brand is to visualy simplify its own identity by making it more modern and up… Read More
Loop is the company that sells quality headphones. The idea for the brand is to visualy simplify its own identity by making it more modern and up to date. During the production, the mission was to create the visual identity for the consumers and make it more appealing. Read Less
Published:
With my first set of logo sketches, I was not quite satisfied with all of the sketches that had two loops. I wanted to simplify the symbol in order to unify the visual brand.  I decided to use only one loop instead of two.  After I have formulated my second set of skectches of the above three, I got rave reviews for the logo development and I was satisfied with the development.
Above is the final mark of the logo development.  Next to it, is the survey with the final results that I calculated from a target audience.  I was quite surprised when most of the audience loved the trademark.