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Identity development and exploration for Looksy, a celebrity-driven shopping site where you can "dress like a celebrity without spending like one… Read More
Identity development and exploration for Looksy, a celebrity-driven shopping site where you can "dress like a celebrity without spending like one." Read Less
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Looksy
Identity development & exploration for a social shopping concept.
Looksy promises to be a celebrity-driven shopping experience that let's you "dress like a celebrity without spending like one." That was my line. Pretty happy with it. Anyway, these are some presentation images and accompanying developments and explorations when working on this identity project.
Experimental iOS icon.
Usage in existing client-provided mobile header.
Faux landing page to present language and logo in-context.
The hand-drawn evolution of the mark. At one point I realized the "neck" of the L was useless.So in effect I decapitated the head.
A more simple type-driven solution, trying to appeal to a less fancy audience.
Early concept making a shopping bag out of a star. It didn't work.
Another simple type solution, this one with a cursive hand.