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How can I help graphic designers think about themselves in a fresh and inspiring way? This project uses typography to engage with graphic design… Read More
How can I help graphic designers think about themselves in a fresh and inspiring way? This project uses typography to engage with graphic designers and celebrates our love of type. It consists of three hand-bound books, a three-dimensional typographic piece, a screen-printed poster, a short moving-image piece and a workbook documenting the creative process. Read Less
Published:
Look Twice
Gift books for graphic designers
Brief
It is often accepted that compromising on creativity is simply a reality in commercial graphic design. With the aim of reinvigorating designers who feel they’ve made their fair share of compromises, I tasked myself with creating something to help designers think about their profession in a fresh way.
 
Solution
The insight that guided my project was that inspiring designs make graphic designers look twice; engaging design catches their attention and reminds them of why they chose to be designers.
 
My solution is a set of gift books aimed at graphic designers. Each book has a different core concept. But together, they seek to refresh graphic designers by demonstrating a designer’s power to make people look twice with type.

Ampers& reinforces our obsession over an everyday glyph, while Graphic Games is a collection of childhood activities with a typographic twist. Designers ≠ Normal uses wordplays on graphic design jargon to create one big in-joke for designers.

Done in 2011. Finalist in the Student category of New Zealand's Best Design Awards 2012.