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Lonely Planet is one of the largest travel guide companies. They want to be seen as the ones that gives the opportunities for authentic and inter… Read More
Lonely Planet is one of the largest travel guide companies. They want to be seen as the ones that gives the opportunities for authentic and interesting travel experiences as well as they want promote the brand itself. The task given was to redefine the visual guide for the Hong Kong city and make it stand out among the competitors. This visual guide is aimed at people from all over the world and at any age, basically for any visitor. They usually have Read Less
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Hong Kong Visual Guide
Lonely Planet
Lonely Planet is one of the largest travel guidecompanies. They want to be seen as the ones thatgives the opportunities for authentic and interestingtravel experiences as well as they want promotethe brand itself. The task given was to redefine thevisual guide for the Hong Kong city and make itstand out among the competitors.

This visual guide is aimed at people from all overthe world and at any age, basically for any visitor.They usually have well planned trip before theycome to visit but I believe that my visual guidewould interest them enough to change their plansand follow the guide.